K-culture
'KPop Demon Hunters' picked up historic statuettes on Oscar night. The Hollywood Reporter notes that K-culture was already conquering America before this achievement.
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Rapper Jay-Z's investment fund has partnered with a South Korean asset manager to launch a private equity fund (PEF) investing in Korean entertainment, beauty, and lifestyle sectors. The fund targets around $500 million, leveraging the global surge in K-culture popularity. Officials from Hanwha did not confirm an exact launch date.