Marketing Controversy
Amazon Studios has withdrawn its documentary 'Melania' from screening at the Lake Theater & Café in Lake Oswego, Oregon, following humorous marquee promotions that irked the company. The theater's manager described the booking as a lighthearted choice, but Amazon requested its removal. The incident highlights tensions over marketing a film about first lady Melania Trump.
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Popular Fortnite content creators are employing young women in promotional videos for custom maps, often without clarifying their roles, leading to misconceptions about who developed the content. This practice has sparked frustration among female creators who feel it undermines their visibility and opportunities. A GamesBeat report highlights how studios like Pandvil and Team Hive blur the lines between developers and spokespeople in their marketing.