Pro Padel League
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Frederique Constant announces partnership with Pro Padel League
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Swiss watchmaker Frederique Constant has entered its first professional sports partnership as the official timekeeper and watch of the Pro Padel League. The deal marks a significant step for the brand in engaging younger audiences through the fast-growing sport of padel. A limited-edition PPL-branded watch will be released later.
Edward Rogers, executive chair of Rogers Communications, has acquired a minority interest in the Toronto Polar Bears, the sole Canadian team in the Pro Padel League. This investment underscores his enthusiasm for the growing racket sport and aims to boost its profile in North America. The move adds padel to his extensive sports portfolio in the city.