Atmos teases New Balance ABZORB 2010 Wasabi collaboration

Japanese retailer atmos has previewed a new collaboration with New Balance on the ABZORB 2010 sneaker, inspired by wasabi green. The design features shaggy suede and mesh in earthy tones, with details revealed through teaser images. No release date or price has been announced yet.

Japanese sneaker retailer atmos, known for its creative partnerships, has teased an upcoming collaboration with New Balance on the ABZORB 2010 model, dubbed the "Wasabi" edition. The preview, shared by atmos creative director Hirofumi Kojima—also referred to as Koji—on Instagram, highlights a design inspired by the bold green tones and texture of the Japanese horseradish condiment.

From the close-up teaser images, the shoe incorporates dark green and grey hairy suede overlays, steel grey mesh, and shaggy suede that mirrors the natural earthy color of wasabi. Additional details include a reflective grey New Balance logo on the tongue, white insoles with NB 2010 branding on the left shoe and Japanese characters on the right, creamy off-white laces, and neutral off-white elements on the collar for contrast. The ABZORB 2010 silhouette, powered by ABZORB cushioning, is entering its second year on the market and has seen prior collaborations, such as with KHAKIS.

Atmos has a history of active collaborations, including projects in 2025 with Nike's Air Max 95, Converse Chuck 70, and Salomon XT-4. Kojima noted in the preview that the pair is "coming soon," with one source suggesting a potential 2026 release. Official release details, including date and retail price, have not been announced, but more information is expected in the near future.

Articoli correlati

Collection of new sneakers from New Balance, adidas, Nike, and Converse in fresh summer colorways.
Immagine generata dall'IA

Multiple sneaker brands release new colorways this summer

Riportato dall'IA Immagine generata dall'IA

New Balance, adidas, Nike, and Converse have all announced fresh sneaker models and colorways for the coming months.

Zalando has added the New Balance ABZORB collection to its footwear range. The retailer marked the arrival with a campaign that places the ABZORB 2000 and 2010 models on a food truck menu.

Riportato dall'IA

Stone Island and New Balance have released a new version of the ABZORB 1890 sneaker. The collaboration features technical fabrics and signature comfort in a modern dad shoe style.

New Balance will release its 1890A hybrid shoe on July 3. The model combines a traditional moccasin upper with a sneaker sole.

Riportato dall'IA

A selection of new sneakers from various brands is set for release this week.

Kith and New Balance have released a new sneaker model to mark their 15-year partnership. The collaboration features the Kith x New Balance 2011, a dad shoe with distinctive cushioning and color options inspired by strawberry shortcake and matcha.

Riportato dall'IA

Mizuno has released two new versions of its Wave Prophecy Moc sneaker. One features washi paper and appears in an LVMH exhibition while the other is a public collaboration with designer Setsumasa Kobayashi.

 

 

 

Questo sito web utilizza i cookie

Utilizziamo i cookie per l'analisi per migliorare il nostro sito. Leggi la nostra politica sulla privacy per ulteriori informazioni.
Rifiuta