Bart Watson, CEO of the Brewers Association, highlighted resilience in the craft beer sector during his remarks at the Craft Brewers Conference. Despite a 5% production decline in 2025, he noted that 39% of craft breweries expanded. Watson encouraged brewers to embrace opportunities as challenges ease.
At the Craft Brewers Conference, Brewers Association CEO Bart Watson addressed industry contraction with an optimistic message. He pointed out that even as overall production fell 5% in 2025, nearly 39% of craft breweries achieved growth. Watson urged attendees to shift their narrative from downturns to emerging possibilities, as first reported by Brewbound. > “This storm… is going to pass.” Watson emphasized focusing on the 'sunshine peaking through the clouds' rather than ongoing difficulties. His comments came amid broader industry adjustments, reflecting a push for positivity in a maturing market. Brewers listened as Watson advocated for proactive strategies to capitalize on positive trends.