TikTok parent ByteDance has announced guardrails for Seedance 2.0, including C2PA watermarking and IP monitoring, as it prepares for a global rollout amid Hollywood scrutiny. The measures follow allegations of IP theft after Seedance-generated videos featuring Hollywood actors and characters went viral in February.
ByteDance says the guardrails will protect Seedance 2.0 as it expands globally despite intense scrutiny from Hollywood studios.
The anticipated international release follows allegations of IP theft after numerous Seedance-generated videos featuring famous Hollywood actors and characters went viral in February, according to the South China Morning Post.
New features include C2PA watermarking that allows ByteDance to “identify content made with this model and take action against it when needed, even if it has been shared or altered off our platform”, along with “proactive monitoring” of IP violations on the platform.
Launched in 2021, C2PA is an industry standard backed by Microsoft, Google and Adobe that promotes transparency of online content through digital watermarking.
ByteDance first partnered with C2PA to automatically label AI-generated content on its flagship app TikTok in 2024, becoming the first video sharing platform to do so.