Global retail giant Carrefour has announced a franchise and supply partnership with Queens Supermarket PLC, a Midroc Investment Group subsidiary, to launch its first branded stores in Ethiopia by the first quarter of 2026. This deal marks the French retailer's entry into a fast-growing market of nearly 140 million people. The initial phase will rebrand Queens' 13 existing stores under Carrefour's management in the first half of 2026.
The partnership represents a major step for Carrefour's expansion into Ethiopia's burgeoning retail sector. Following the initial rebranding of Queens' 13 stores in the first half of 2026, Midroc and Carrefour teams are collaborating on a growth plan to open 17 more outlets by 2028.
Alexandre Bompard, Carrefour's chairman and CEO, posted on social media: “Delighted to build a long-term relationship together, at the service of Ethiopian consumers.” This alliance advances the company's 2026 strategic plan to enter 10 new countries via franchising.
Patrick Lasfargues, CEO of Carrefour International Partnership, called the Ethiopia launch “another milestone” for the firm, which exceeded 3,000 franchised stores in October 2025. Jemal Ahmed, CEO of Midroc Investment Group, stated: “By leveraging our deep knowledge of the Ethiopian market and Carrefour’s excellence, we will deliver high-quality, affordable products to local consumers.”
Strategically, Midroc will supply premium Ethiopian coffee, tea, spices, and fresh fruits to Carrefour's global shelves, fostering a “farm-to-shelf” model that promotes local produce internationally. This move bolsters Carrefour's franchise model, which spans over 40 countries and more than 15,000 stores worldwide.
