Jose Manuel Albesa shakes hands with Marc Puig in a boardroom, symbolizing Puig's CEO transition to align strategy and M&A.
Jose Manuel Albesa shakes hands with Marc Puig in a boardroom, symbolizing Puig's CEO transition to align strategy and M&A.
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Puig names Jose Manuel Albesa as new CEO

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Puig has appointed Jose Manuel Albesa as chief executive officer, effective immediately. He succeeds Marc Puig, who moves to executive chairman. The change aims to align the company's strategic vision and M&A efforts.

Puig, the Spanish conglomerate, announced on March 17, 2026, that Jose Manuel Albesa will serve as CEO, working alongside Marc Puig in his new role as executive chairman. Marc Puig, previously chairman and CEO, will stay involved in key appointments across the company's beauty and fashion portfolio, which includes brands such as Charlotte Tilbury, Carolina Herrera, Rabanne, Jean Paul Gaultier, Nina Ricci, Byredo, Dries Van Noten, and Dr. Barbara Sturm. The leadership duo plans to focus on Puig's strategic vision and mergers and acquisitions strategy, according to the company statement. Marc Puig stated: “This is an exciting time in Puig’s evolution, building on very strong foundations and growth to set the platform for the next stage of our development. With this important announcement, the board of Puig opens a new chapter in the company’s governance. I have worked closely with Jose Manuel for over 20 years and I have every confidence that his talent, leadership and vision make him ideally suited to become CEO of Puig.” Albesa, who joined Puig in 1998, has held senior roles in brand development, marketing, and operations. His latest position was deputy CEO and president of beauty and fashion. He said: “I believe there is still significant potential ahead. This next phase is about renewing our energy, sharpening our focus and building on what makes Puig distinctive and I look forward to continuing this journey together with Marc Puig and all of our teams.” In May, Albesa will be proposed for the Puig board at the annual meeting. Separately, Miquel Angel Serra was named chief financial officer, succeeding Joan Albiol. Puig reported 2025 revenue of €5 billion, up 7.8% on a like-for-like basis, with fragrance and fashion at 72% of total revenue, up 6.4%. Makeup grew 13.7% and skincare 8.7%. Marc Puig added: “[Albesa’s] deep understanding of our brands, our culture and the way we work will be crucial to drive our company forward. I remain fully committed to Puig as executive chairman and I am looking forward to continuing working with Jose Manuel in this new chapter of our company’s history.”

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