Following Sarah J. Maas' earlier announcement on the 'Call Her Daddy' podcast of release dates for ACOTAR 6 and 7, shares in publisher Bloomsbury Publishing surged 20%. The bestselling #BookTok author, with 75 million books sold worldwide, continues to drive the 'romantasy' genre.
Sarah J. Maas revealed plans for two new novels in her A Court of Thorns and Roses (ACOTAR) series, building on her morning appearance on the 'Call Her Daddy' podcast where she shared specific release dates. Bloomsbury Publishing hailed the books as featuring "romance, danger and intrigue."
The public announcement on March 6, 2026, triggered an immediate market boost, with Bloomsbury shares rising 20%. Maas, a #BookTok phenomenon since her series' 2015 debut gained pandemic traction, has sold 75 million copies worldwide, blending romance and fantasy in the 'romantasy' style.
Anticipation had been building since last year's social media teaser of a champagne bottle captioned 'First drafts done,' following a five-year gap since 'A Court of Silver Flames' in 2021.