Selena Gomez embraces pop of pink at Rare Beauty launch

Selena Gomez attended a Rare Beauty event in West Hollywood, Los Angeles, to celebrate the launch of her new matte foundation. She wore a shiny satin mini dress from Prada's spring 2026 collection, adding her twist to the ongoing pop of pink trend. Her look featured coordinated pink makeup and elegant styling.

At the event in West Hollywood, Los Angeles, Selena Gomez, founder of Rare Beauty, highlighted the launch of her new matte foundation. She stepped out in a shiny satin mini dress from the Prada spring 2026 show. The dress included a pearl-embellished embroidered collar, two front pockets, and a white crinoline lining visible at the hem. Styled by Erin Walsh, she paired it with pointed white slingback pumps, diamond hoops, and a stack of silver rings. Gomez adapted the pop of pink trend popular among celebrities. Her makeup incorporated sweet pink eyeshadow enhanced by a feline flick of eyeliner, blush extending to her temple, and a rose-tinted lip. Her hair was styled in an elegant bun with soft, gelled face-framing pieces. The pop of pink joins other bold accents seen on stars like Kendall Jenner with red and Hailey Bieber with yellow. Gomez has previously favored Prada, wearing a powder blue gown from the house at the 2025 Golden Globes. She often incorporates pink elements, such as in Rare Beauty sweaters and manicures.

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