Sky customers in the UK will soon access HBO Max at no extra cost, marking a significant upgrade to their TV services starting early next year. The streaming platform will host new HBO content exclusively, while existing shows remain on Sky Atlantic. This move aims to expand content options without disrupting current viewing habits.
Sky, a leading UK broadcaster, is preparing to launch HBO Max integration for its customers, providing free access to the ad-supported tier of the popular streaming service. Announced as part of broader changes to entertainment delivery, the rollout is expected in early 2026, with more details forthcoming in the new year.
Content Transition
Currently, HBO's premium shows like House of the Dragon, The White Lotus, and The Last of Us are exclusive to Sky Atlantic and available via Sky's On Demand service. These titles, along with any new series airing before the end of 2025, will continue to appear on Sky Atlantic. However, starting in 2026, fresh HBO productions—such as the upcoming Harry Potter TV series—will debut exclusively on HBO Max. This shift ensures Sky viewers maintain access to all content but through the dedicated streaming app for newer releases.
Access and Pricing Details
Sky will bundle HBO Max with its packages in the same way it offers Netflix, at no additional charge. Customers using Sky Q or the NOW streaming service will benefit from this inclusion. The free tier will be ad-supported, though premium ad-free options may be available for an extra fee, pending official confirmation. No exact launch date has been revealed, but the changes are designed to enhance the overall viewing experience without any content loss.
This integration reflects HBO's global expansion strategy, bringing its vast library closer to UK audiences amid growing competition in the streaming market.