Atelier des Établisseurs

Audemars Piguet returned to Watches and Wonders in Geneva after a seven-year absence, presenting an immersive House of Wonders experience instead of new watch models. The exhibition highlights the brand's 150-year history, craftsmanship, and a new bespoke program, Atelier des Établisseurs. CEO Ilaria Resta emphasized making high-end watchmaking inclusive and culturally relevant.