JD Sports
JD Sports releases Nike Air Max 95 OG Neon sneakers and tracksuits in Louis Theroux-led campaign
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UK retailer JD Sports is launching the iconic Nike Air Max 95 'OG Neon' sneakers on March 5, 2026—following a limited reissue last year—with two exclusive tracksuits already available. The campaign stars Louis Theroux alongside UK cultural figures like Kasst 8 and The Bov Boys, celebrating the shoe's deep ties to British street culture, rave scenes, and Liverpool's '110s' nickname.
The Nike Air Max 95 in the Apple Green colorway, originally released in 2010, is set to return in spring 2026 exclusively through JD Sports. This retro version maintains the iconic design while incorporating a modernized cushioning update. Early shipments of grade school sizes have already begun arriving at select locations.