As preparations for the Africa Cup of Nations 2025 intensify, Tecno has introduced four AI-powered tools to enhance mobile viewing of the tournament. These features, driven by the Ella AI system, aim to provide real-time analysis and immersive experiences for fans across Africa. The initiative underscores a shift toward more interactive football consumption via smartphones.
Tecno, the official global partner of the Confederation of African Football, has rolled out a suite of AI features tailored for the Africa Cup of Nations 2025. Powered by the company's Ella AI system, these tools are designed to transform how fans engage with the continent's premier football event through their smartphones.
Central to the launch is Ella Match Decoder, which analyzes on-field movement, tactical patterns, and key plays in real time. It offers simplified insights into momentum shifts and defensive setups, making professional-level commentary accessible to casual viewers.
Complementing this are Ella Snap & Know for visual recognition and Ella Match Highlight, which generates personalized summaries of goals, recoveries, and turning points. Fans can thus create and share custom content without relying on official broadcasts.
Ella Star Cam focuses on the spectator experience, capturing chants, dances, and moments of collective excitement in the stands. Described as a 'superstar lens,' it anticipates movement to produce immersive footage that captures the essence of African football culture.
This rollout aligns with Tecno's Aspire Intelligence philosophy, viewing AI as an intuitive extension of daily interactions. As an official partner, Tecno will integrate these technologies into fan zones, booths, and digital platforms during the tournament, fostering a more participatory ecosystem where fans shape the narrative.
With AFCON 2025 set to captivate audiences continent-wide, these innovations highlight how smartphones now interpret and contextualize the game, influencing how events are debated and remembered.