3.Paradis presented its spring 2027 menswear collection through a fictional documentary film screened at the Max Linder Panorama cinema on June 24.
The eight-minute film, directed by Med Suleiman and conceived by founder Emeric Tchatchoua, depicted a covert group of peacemakers who helped end an unspecified war. Models in the film wore tailored jackets, ties, knee-length shorts, colorful check Harrington jackets, tunics, and jeans embroidered with doves, the brand's logo.
Tchatchoua described the project as a metaphor to encourage young people to believe they can influence the world. He emphasized that nearly all embroidered pieces were made in-house by an atelier team of about seven people.
After the screening, models appeared in person to display details such as trompe l’œil waistbands and rounded jacket hems. The poster promoted the film as available only in theaters on June 24.
