Analyst predicts record RAM price surge amid ongoing crisis

An analyst firm warns of an 'unprecedented and record-breaking surge' in RAM prices, following recent doublings reported in January. A major PC maker has echoed the concerns with its own alerts, heightening worries in the computing sector.

Building on January reports of DDR5 RAM prices more than doubling on platforms like Amazon and at manufacturers like Samsung, an analyst firm has escalated warnings about the memory market. It forecasts an 'unprecedented and record-breaking surge' in prices for RAM modules, continuing a trend of supply chain strains and 'RAM misery' for consumers, PC builders, gamers, and data centers.

While exact causes of the anticipated surge are not detailed, the prognosis highlights persistent vulnerabilities from manufacturing issues, demand pressures, and global factors. A major PC maker's concurrent troubling alerts reinforce the analyst's outlook, suggesting broad impacts on hardware upgrades and expansions.

Published February 6, 2026, these updates come amid the tech sector's fragile recovery, urging stakeholders to rethink procurement amid likely elevated costs.

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Illustration depicting a Microsoft Surface Laptop with a prominent price increase tag due to RAM shortage, amid symbols of AI data centers.
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Microsoft raises prices on Surface PCs due to RAM shortage

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Microsoft has increased prices across its Surface PC lineup, with some models rising by up to $500, citing higher memory and component costs. The changes, now live on the Microsoft Store, affect current-generation hardware originally launched in 2024. Officials blame the hikes on a persistent RAM chip shortage driven by demand from AI data centers.

A Chinese PC parts vendor who stockpiled DRAM during high prices expressed despair after recent price drops. In a video from a warehouse filled with memory chips, the vendor questioned if prices might rise again. The declines follow AI-driven shortages but are not yet widespread.

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Apple CEO Tim Cook stated that high memory costs will significantly impact the company's business in coming quarters. He highlighted supply constraints during the latest earnings call despite strong revenue growth. The issue stems from skyrocketing RAM prices driven by AI data center demand.

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