Tech analyst Ben Thompson argued that Rockstar Games underpriced Grand Theft Auto VI at $80 and should have charged $200 instead.
Thompson made the comments during an episode of the TBPN podcast.
He described the game as the last great AAA title made mostly before AI tools became widespread and called the $80 price tag too low.
Take-Two Interactive shares fell briefly after the price announcement in early July 2026.
The base game costs $80 while a deluxe edition is priced at $100 with some additional content.
