Asus stops producing RTX 5070 Ti and 5060 Ti 16GB GPUs

Asus has ceased production of the NVIDIA RTX 5070 Ti and RTX 5060 Ti 16GB graphics cards, citing supply shortages amid a memory crunch. The move effectively discontinues these models for the company, though NVIDIA insists it continues shipping all GeForce products. Retailers report the cards are unavailable through at least the first quarter of the year.

YouTube channel Hardware Unboxed reported on January 15, 2026, that Asus explicitly informed it of a supply shortage for the RTX 5070 Ti, leading the company to place the model into 'end of life' status and halt production. The RTX 5060 Ti 16GB is also affected, with Asus stating it no longer plans to produce that variant either. Both are 16GB models, which have become more expensive to manufacture due to the current economic climate surrounding memory components.

Retailers in Australia told Hardware Unboxed that the RTX 5070 Ti is 'no longer available to purchase from partners and distributors,' with shortages expected to persist through at least the first quarter of 2026. While there is slim hope for a return later in the year, the channel suggests these models are unlikely to reappear.

A NVIDIA spokesperson responded to inquiries, stating: “Demand for GeForce RTX GPUs is strong, and memory supply is constrained. We continue to ship all GeForce SKUs and are working closely with our suppliers to maximize memory availability.” Asus did not immediately respond to requests for comment.

Hardware Unboxed later clarified that Asus's decision applies to its own products, such as the Prime and TUF Gaming variants, due to limited supply from add-in board (AIB) partners. 'With retailers also unable to source 5070 Ti SKUs from any AIB, this effectively makes it a dead product,' the channel noted.

The broader context stems from the AI boom, which has driven data centers to demand high-bandwidth memory (HBM), prompting manufacturers to shift production away from consumer-grade components. This has led to increased prices for GPUs and other hardware. In December 2025, Micron Technology announced it would wind down its consumer Crucial brand to focus on AI clients. Asus, as an AIB partner that produces most consumer GPUs alongside NVIDIA's chips, is the first to publicly address the issue. Recent rumors suggest NVIDIA may require partners to source memory independently.

관련 기사

Shocked customers at a PC store gaze at tripled RAM and SSD prices amid AI shortage, with server imagery in background.
AI에 의해 생성된 이미지

Ram and memory prices surge due to ai shortage

AI에 의해 보고됨 AI에 의해 생성된 이미지

A shortage of ram and flash memory chips, driven by the ai boom, has caused prices to triple in just three months, making it a poor time to build or upgrade pcs. While gpu prices have stabilized, the rising costs affect ssds and both ddr4 and ddr5 kits, with higher-capacity options hit hardest. Manufacturers like lenovo are stockpiling components to mitigate impacts.

Asus has reversed its earlier statement about discontinuing the RTX 5070 Ti and RTX 5060 Ti 16GB graphics cards, attributing the confusion to incomplete information shared with media. The company assures continued production despite supply constraints from memory shortages. This comes after reports of limited availability in markets like Australia.

AI에 의해 보고됨

Nvidia is rumored to restart production of its discontinued GeForce RTX 3060 graphics card in the first quarter of 2026, amid ongoing shortages driven by AI demand. The move aims to provide gamers with a more affordable GPU option as prices for new hardware continue to rise. Reports stem from a reliable leaker and highlight the impact of data center needs on consumer components.

Japanese memory maker Kioxia has announced that its manufacturing capacity is fully booked until the end of 2026, due to surging demand from AI investments. This shortage is expected to keep SSD prices high for both enterprise and consumer markets. Executives warn that companies cannot afford to halt AI spending amid competitive pressures.

AI에 의해 보고됨

At CES 2026, Nvidia announced no new GeForce graphics cards, instead emphasizing software upgrades like DLSS 4.5 and the launch of G-Sync Pulsar monitors. The shift comes amid RAM shortages driven by AI demand, impacting potential mid-generation GPU refreshes. CEO Jensen Huang's keynote prioritized the company's AI business over gaming hardware.

Apple has quietly discontinued the 512GB RAM configuration for its Mac Studio, signaling challenges in the RAM supply chain. The move comes amid otherwise routine product announcements from the company.

AI에 의해 보고됨

Major memory manufacturers like Samsung, SK Hynix, and Micron are reporting record profits due to surging demand for RAM fueled by the AI industry. Prices for consumer RAM have more than quadrupled in recent months, with analysts predicting further increases in 2026. This boom stems from competition for limited supplies and shifts in production toward AI-specific memory types.

 

 

 

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