BakeLand Egypt, a subsidiary of RMC Group, introduced its first locally produced alternative to imported bakery ingredients at Food Africa 2025, coinciding with export expansion to six new countries this year. The launch aligns with plans for a new facility to meet growing demand.
BakeLand Egypt announced plans for a new 10,000-square-meter production facility that will increase capacity fivefold upon completion. This move comes as the company expands internationally, exporting 30% of its output to nearly 30 countries, including Saudi Arabia, the UAE, and the UK, with a 30% growth in exports this year.
At Food Africa 2025, the firm unveiled its first locally made alternative to imported bakery ingredients. Imam Abou Zeid, Commercial Director of BakeLand Egypt, stated that the product meets international standards for bakery manufacturers. The expansion includes exports to Germany, Italy, the United States, Thailand, and Pakistan this year, with agreements for Paraguay next year. Entering East Asia, especially Thailand and Pakistan, marks entry into competitive new markets.
Established in 2004 as part of RMC Group, which began in 1975 importing Zeelandia products from the Netherlands and started local production in 1988, BakeLand fully merged in 2018. The facility grew from 600 to 4,500 square meters, staff from 15 to 210, products from 15 to 400 SKUs, and clients to over 2,000. The company offers items like waffles, pancakes, brownies, and cookies, available in 123 supermarkets, holding ISO, HACCP, HALAL, and FSSC certifications.
BakeLand partners with global brands such as Cinnabon, Krispy Kreme, Dunkin’ Donuts, and hotels like Marriott and Ritz-Carlton, alongside clients including Nestlé, Kellogg’s, and Carrefour. Abou Zeid emphasized the ongoing focus on developing bakery and confectionery solutions for factories, bakeries, and retail consumers.