Following the preview of Colombia's festive fairs, the 68th Feria de Cali (December 25-30) has already drawn over 1.2 million attendees. Highlights include the Salsódromo parade, concerts by Marc Anthony and Kapo, a visit from U.S. Chargé d'Affaires John McNamara, and a projected economic impact of at least 336 billion pesos.
The Feria de Cali kicked off with a larger Salsódromo parade featuring 2,200 salsa artists, emphasizing 40% more local Cali schools and national talent. Organizer Corfecali hosted 54 free events with a 24 billion peso investment, anticipating a 14:1 return.
At the Superconcierto, Marc Anthony celebrated his career roots in Cali, performing hits like 'Vivir lo nuestro' and 'De flor pálida' to enthusiastic crowds at Pascual Guerrero stadium.
Rising star Kapo (Juan David Loaiza Sepúlveda) delivered a free concert in his hometown neighborhood of El Cabuyal, Candelaria submunicipality, showcasing his afrobeat-reggaeton hit 'Ohnana' and collaborations with Maluma.
On December 29, U.S. Chargé d'Affaires John McNamara met Governor Dilian Francisca Toro and Mayor Alejandro Eder to advance cultural, social, and investment ties. He praised Cali's global salsa fame, touring sites like Barrio Obrero, Salsa Museum, and Mulato Cabaret, where he danced salsa with the governor.
Economic projections show a daily impact of 56 billion pesos, 82% hotel occupancy, 12% gastronomy growth, benefiting 150,000 international visitors and local sectors.
