Jordan Brand has prepared a custom giveaway package for the Air Jordan 3 “True Blue,” developed with Ryan Witherspoon and inspired by a living room couch. The package targets Puerto Rican creators and aligns with the Puerto Rican Day Parade.
The presentation includes a glossy floral box that flips open to resemble a couch. Inside, the wooden case displays the phrase “Soy Boricua, Que Se Sepa,” while the shoes arrive wrapped in doily-like fabric.
This effort echoes elements from the Nike Shox R4 “Puerto Rico.” The timing connects to parade weekend, though exact delivery details remain unclear from available information.
The Air Jordan 3 “True Blue” is scheduled to release on July 18 at a retail price of $230 for adults. Smaller sizes include GS at $155, PS at $95, and TD at $80.