Lego's new Star Wars Smart Play sets launch worldwide

Lego's five new Star Wars sets for its Smart Play platform, announced at the Nuremberg Toy Fair, are now available online and at select retailers following their March 1 release. These join three earlier sets, creating eight interactive builds that blend physical bricks with digital sounds, lights, and effects.

Building on the Smart Play system unveiled at CES—which pairs sensor-equipped Smart Bricks with compatible minifigures and tags for immersive Star Wars scenes—Lego has launched the five additional sets previewed in January.

Priced from $40 to $100, these include Luke's Landspeeder ($40), AT-ST Attack on Endor ($50), Yoda's Hut and Jedi Training ($70), Mos Eisley Cantina ($80), and Millennium Falcon ($100). They require a separate Smart Brick (included in the initial three sets: Darth Vader's TIE Fighter, Luke's Red Five X-Wing, and Throne Room Duel and A-Wing) for full interactivity like motion-activated sounds and lights.

Preorders began January 27, with availability now expanding post-launch. Lego continues to support the line with planned updates and future expansions, enhancing traditional building with tech-driven play.

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Lego Star Wars Smart Play sets on display at Nuremberg Toy Fair, with lights, Smart Brick, and price tags.
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Lego announces five new Star Wars Smart Play sets

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Lego has unveiled five additional Star Wars-themed sets compatible with its new Smart Play system at the Nuremberg Toy Fair. These sets, priced from $40 to $100, enhance interactive play with sounds and lights but require a separate Smart Brick for full functionality. Preorders began on January 27, with a release date of March 1.

At CES 2026 in Las Vegas, Lego introduced its Smart Play platform, featuring sensor-packed bricks that add interactive lights and sounds to traditional building sets. The technology debuts in Star Wars-themed kits arriving on March 1, enhancing play without relying on screens. Early demonstrations highlighted proximity-based interactions between bricks and minifigures.

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Building on the Smart Play system's unveiling at CES 2026 with interactive Star Wars sets, Lego reveals eight years of research into fostering children's social play and agency. Executives outline the platform's flexible design and growth potential, amid questions on premium pricing.

Lucasfilm has announced a robust slate of Star Wars content for 2026, including video games, novels, TV series, and a major theatrical film. Highlights feature new adventures in familiar eras like the Clone Wars and post-Empire galaxy, alongside adaptations of popular Disney+ shows. This marks the franchise's return to cinemas after over six years.

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A leak suggests Lego is preparing a new Pokémon-themed set featuring a Poké Ball that opens to reveal a diorama with minifigures. The set is reportedly set for an August 2026 release at a price of $260. Details remain unconfirmed by Lego or The Pokémon Company.

Nintendo's Legend of Zelda series has introduced a new slogan, "Build the legend," as part of a collaboration with LEGO. The phrase accompanies the first LEGO sets based on the franchise, including an "Ocarina of Time Final Battle" set. This marketing effort builds anticipation for the upcoming film set to release in 2027.

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Building on the anticipation ahead of the 2025 Game Awards, TT Games and Warner Bros. Games unveiled key details for LEGO Batman: Legacy of the Dark Knight, featuring a Heroes & Villains trailer and a May 29, 2026 release date. The open-world action-adventure draws from Batman lore across media, infused with LEGO humor. Pre-orders are now available with exclusive suits and early access.

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