Netflix released bonus content for its hit animated film KPop Demon Hunters on March 6, 2026, featuring fan celebrations and voice actor reactions. The short collection arrives as the movie garners Oscar nominations for Best Animated Feature and 'Golden'—the first K-pop track in the latter category.
The KPop Demon Hunters Bonus Content collection, under 10 minutes long, includes four featurettes: Golden Across the Globe (international fan covers of the chart-topping single); Family Is Golden (viral family sing-alongs and costumes); Talent Reacts to Fan Videos (EJAE as Rumi, Audrey Nuna as Mira, and REI AMI as Zoey responding to fan performances); and Cosplay Mode Activated (community cosplays).
Building on the film's massive success—957.6 million viewing hours (574.3 million views) and 37 weeks in Netflix's top 10—the release celebrates its global fandom. Directed by Maggie Kang and Chris Appelhans, KPop Demon Hunters follows the K-pop group HUNTR/X secretly battling demons with music rooted in Korean shamanism.
'Golden,' co-written by EJAE and others, topped charts worldwide, won a Grammy for Best Song Written for Visual Media, and is Oscar-nominated on March 15. A WBUR On Point radio discussion that day with professor Kevin Power and ethnomusicologist Donna Lee Kwon praised its cultural blend and appeal. Sequel rumors point to 2029 at the earliest.