The Pokémon Company marked the franchise's 30th anniversary with a Super Bowl advertisement featuring celebrities sharing their favorite Pokémon. Lady Gaga performed Jigglypuff's song in the spot, which aired during the game and promotes fan engagement via Pokémon GO.
Pokémon's 30th anniversary celebrations began prominently during the Super Bowl with the 'What's Your Favorite?' advertisement. First teased the previous week, the ad aired last night and was simultaneously released online by The Pokémon Company. It features a lineup of celebrities discussing their preferred Pokémon, highlighting the franchise's enduring appeal as it approaches its milestone birthday later this month.
Lady Gaga provides a standout moment by singing Jigglypuff's iconic tune from the anime, blending pop culture with Pokémon nostalgia. Joining her are comedian Trevor Noah, Blackpink member Jisoo, Formula 1 driver Charles Leclerc, football player Lamine Yamal, actress Maitreyi Ramakrishnan, and singer Young Miko. Their selections include familiar favorites like Arcanine and Jigglypuff, alongside less common choices such as Zygarde and Luxray. The absence of Pikachu among the picks adds a touch of genuineness to the endorsements.
The promotion, which cost millions for the Super Bowl slot, focuses on the emotional bonds fans form with Pokémon's creatures, particularly through the mobile game Pokémon GO. It urges viewers to capture 'Pokémon 30' snapshots using a dedicated 'What's Your Favorite' filter in the app. This initiative underscores the franchise's shift toward interactive, community-driven experiences.
Looking ahead, the anniversary year promises more events, with Pokémon Pokopia set for release early next month. February 27 commemorates the original Japanese launch of Pokémon Green and Red, potentially paving the way for announcements about future video games via a dedicated stream.
