The South Africa Football Association (SAFA) has entered a new partnership with Adidas, designating the brand as its official technical sponsor. This deal comes as Bafana Bafana prepares for the 2026 FIFA World Cup, for which the team has already qualified.
The South African national soccer team, known as Bafana Bafana, is set to return to Adidas as its kit supplier following the recent announcement from the South Africa Football Association (SAFA). Adidas, the German sportswear giant, will serve as the official technical sponsor, providing apparel and equipment for the team.
This partnership aligns with Bafana Bafana's qualification for the expanded 2026 FIFA World Cup tournament, marking a significant milestone for South African soccer. The news highlights a renewed collaboration aimed at supporting the team's preparations for the global event, which will feature 48 teams across the United States, Canada, and Mexico.
SAFA's decision to partner with Adidas underscores efforts to bolster the national team's profile and performance on the international stage. While specific details on the duration or financial aspects of the deal were not disclosed, the agreement positions Adidas to outfit Bafana Bafana during a pivotal period leading up to the World Cup.