Tesla has introduced a limited-edition Year of the Horse version of its Optimus robot action figure to celebrate the Lunar New Year. Priced at $50 in North America, the collectible comes with festive accessories like a red envelope and lantern. This release highlights Tesla's ongoing efforts to engage fans through themed merchandise.
On February 5, 2026, Tesla quietly debuted a special Year of the Horse edition of its Tesla Bot Action Figure in the online Tesla Shop, tying into the Lunar New Year festivities. The item centers on Optimus, Tesla's humanoid robot, presenting it in a 1:10 scale model that mirrors the Gen 2 design. Standing just under nine inches tall, the figure boasts more than 40 parts and 20 points of articulation, enabling dynamic poses similar to the actual robot.
Festive elements adorn the collectible, including gold accents and a prominent red horse graphic on the chest. It arrives bundled with a traditional red envelope and a red lantern, enhancing its holiday appeal. Tesla markets this as both a display piece for collectors and a playable toy, building on the popularity of the original Optimus figure.
This launch fits Tesla's pattern of holiday-themed products, from apparel to limited-run items that often sell out quickly. While the real Optimus robot remains in development, such merchandise sustains public interest in Tesla's robotics advancements. The figure is available now in North America for $50, though stock may be limited based on past releases.
Additionally, Tesla's Chinese online shop offers complementary Year of the Fire Horse items, such as an exclusive mug priced at ¥189, or about $27. These efforts underscore Tesla's strategy to blend cultural celebrations with its innovative branding.
