Trump Media and Technology Group announced on December 31, 2025, a partnership with Crypto.com to distribute a new digital token to its shareholders, one per whole share held. The token, to be issued on the Cronos blockchain, will offer periodic rewards such as discounts on company products like Truth Social and Truth+. Shares of the company rose following the news amid a favorable regulatory environment for cryptocurrencies under President Donald Trump.
Trump Media and Technology Group (TMTG), the parent company of Truth Social, revealed plans on Wednesday, December 31, 2025, to issue a new digital token to its shareholders in collaboration with Crypto.com. According to the company's press release, eligible shareholders will receive one token for every whole share of DJT stock they own once the program launches, with further details expected in 2026.
The token will operate on Crypto.com's Cronos blockchain and is not intended to represent equity ownership. Instead, holders may receive periodic benefits, including discounts or rewards linked to TMTG's offerings such as the Truth Social platform, Truth+ streaming service, and the upcoming Truth Predict prediction market. The company emphasized that the tokens may not be transferable and cannot be exchanged for cash.
"We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its-kind token distribution, reward Trump Media shareholders, and promote fair and transparent markets," said CEO and Chairman Devin Nunes in a statement.
This initiative builds on prior partnerships between TMTG and Crypto.com, including a digital asset treasury for the CRO token and the development of Truth Predict. It also aligns with President Donald Trump's pro-cryptocurrency stance, where he has advocated for the U.S. to become the "crypto capital of the world" and a "bitcoin superpower." Trump, the majority shareholder with a 41% stake held in a family trust, has overseen a more lenient regulatory climate since his January 2025 inauguration, including dropped enforcement cases and new legislation.
Following the announcement, DJT shares rose between 3% and 9% in trading, reaching $12.97 in pre-market, while Crypto.com's CRO token initially gained 3.8%. The move comes as TMTG diversifies beyond social media, with recent acquisitions like a $6 billion merger with nuclear fusion firm TAE Technologies and launches of Truth Social ETFs. However, the company faces challenges, including Truth Social's modest 6 million monthly users and broader crypto market volatility, with bitcoin down 6% for the year.
