Squarespace has updated its Blueprint feature with artificial intelligence to simplify website creation. The tool, originally launched in 2023 as a guided design system, now combines AI with curated designs to build sites quickly. A Wired reviewer tested it and praised its alignment with the platform's strengths.
Squarespace aims to enable users to construct websites using AI through its Blueprint feature. Introduced in 2023 as a guided website design system, Blueprint was recently enhanced with artificial intelligence, reflecting broader trends in tech integration.
The reviewer, who appreciates Squarespace's website builder for its bold templates, intuitive backend, and robust capabilities, notes that Blueprint upholds these qualities. "I’m a fan of Squarespace's website builder largely due to its bold templates, intuitive backend, and surprising power," the article states. "Thankfully, the company doesn’t sacrifice those tenets with Blueprint."
Blueprint merges AI functionalities with pre-curated designs, allowing users to launch a website in just a few minutes. This approach maintains Squarespace's user-friendly ethos while leveraging AI for efficiency. The feature targets those seeking quick, professional online presences without extensive design expertise.
Published on October 16, 2025, the Wired piece highlights how such tools democratize web development, though it focuses on the personal testing experience rather than broad market impacts.