Basketball Expansion
Adam Silver reveals talks with PSG for NBA Europe league
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NBA Commissioner Adam Silver has confirmed discussions with Paris Saint-Germain about joining a proposed European basketball league set to launch in 2027. The talks, held during meetings in London and Berlin, highlight the NBA's interest in partnering with major football clubs to expand basketball in Europe. PSG's global brand and marketing expertise make it an attractive option, despite the presence of existing teams like Paris Basketball.
The NBA and FIBA have announced plans to launch a new European basketball league to compete with the EuroLeague, aiming to expand the sport's reach across the continent. This initiative coincides with upcoming NBA games in Berlin and London, where league officials discussed the project's details. NBA Europe managing director George Aivazoglou highlighted opportunities to include major cities currently underserved by top-tier basketball.
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The NBA and FIBA announced on Monday that they will begin engaging prospective teams and ownership groups in January for a new professional pan-European men's basketball league. The initiative aims to expand basketball's footprint in Europe while aligning with existing domestic and national team schedules. A working target for the league's launch is October 2027.