Branding
The Professional Women's Hockey League announced the names and branding for its two newest expansion teams on Thursday: the Vancouver Goldeneyes and Seattle Torrent. The teams will make their debut on November 21, 2025, with the Goldeneyes hosting the Torrent at Pacific Coliseum in Vancouver. This marks the league's growth to eight teams ahead of the 2025-26 season.
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Cracker Barrel Old Country Store has terminated its partnership with the marketing firm behind a controversial logo refresh. The decision comes amid customer backlash and raises questions about the company's future branding strategy. Shares fell following the announcement.