Brioni presented its Spring 2027 menswear collection on June 20 with a focus on customization and softer tailoring. The show highlighted the brand's new Brioni Maestria services and drew from the colors and architecture of Rome.

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Brioni has introduced its Fall 2026 Ready-to-Wear collection, focusing on bespoke tailoring for women through its La Donna Atelier. The line emphasizes versatile, customizable garments rooted in the brand's tailoring legacy. This initiative aims to fill a gap in luxury womenswear without adopting masculine styles.

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