Coca-Cola Sponsorship
FIFA World Cup Trophy on Public Display in Delhi After Unveiling; New Sponsorship Announced
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Following its unveiling in New Delhi on January 10-11, 2026, the FIFA World Cup Trophy—returned to India after 12 years—is open for public viewing at NSIC Stadium in Okhla on January 11 and 12. Coca-Cola announced a three-year sponsorship of India's Women's National Football Team, coinciding with their AFC Women’s Asian Cup 2026 qualification, as the tour continues to Guwahati.
The sixth edition of the FIFA World Cup Trophy Tour, sponsored by Coca-Cola, kicked off in Riyadh on Saturday as the first of 75 global destinations ahead of the 2026 tournament. Held at ROSHN Front, the event featured fan interactions with the trophy, skill challenges, and appearances by football icons. Saudi Arabia's hosting underscores its growing role in global football, with the tour marking 20 years of FIFA-Coca-Cola partnership.