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FIFA names TikTok as preferred platform for 2026 World Cup
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FIFA has announced a partnership with TikTok, designating the short-form video app as its first-ever preferred social media platform for the 2026 World Cup. The deal will enable live streaming of match segments, exclusive creator content, and a dedicated fan hub on the platform. This collaboration builds on their successful tie-up during the 2023 Women's World Cup, aiming to engage younger audiences with innovative digital experiences.