Digital Distribution
CD Projekt sells GOG to co-founder Michał Kiciński
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CD Projekt Red has sold its digital storefront GOG to co-founder Michał Kiciński for 90 million PLN, about $25 million USD. The move allows GOG to operate fully independently while maintaining its DRM-free philosophy and game preservation efforts. CD Projekt plans to continue releasing its titles on the platform through a new distribution agreement.
Former Impulse creator Larry Kuperman revealed at this year's GDC that GameStop once viewed digital game distribution as a temporary trend. The retailer, which acquired the platform in 2011, shut it down by 2014 despite its early promise as a Steam rival. Kuperman recounted how the company's leadership bet heavily on physical stores.
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A new survey reveals that 72% of game developers view Steam as holding a monopoly on the PC gaming market, with the platform accounting for over 75% of their revenue. Conducted by Atomik Research in May 2025, the poll highlights growing dependency concerns among industry executives. Despite this, many plan to expand to alternative distribution channels.