Discontinuation
Following late February reports that Rolex halted deliveries of the steel GMT-Master II “Pepsi” (ref. 126710BLRO), authorized dealers have removed the model from their sites, intensifying speculation despite its $11,800 listing on Rolex.com. Secondary market prices have climbed to $19,000–$24,000, with experts debating sustainability amid cooling luxury watch demand.
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Whispers of Rolex discontinuing its popular GMT-Master II "Pepsi" model have gained traction, fueled by its absence from some authorized dealer websites. Industry observers note the watch's quiet disappearance online and rising secondary market prices. While not confirmed, these developments have sparked concern among collectors.