Dolby
LG has partnered with Dolby to introduce the LG Sound Suite, a modular home audio system featuring Dolby Atmos FlexConnect technology. The lineup includes the H7 soundbar, M7 and M5 wireless surround speakers, and W7 subwoofer, configurable in over two dozen ways up to a 13.1.7 channel setup. This marks the first integration of FlexConnect into a soundbar, with future support planned for select LG TVs.
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Samsung has unveiled HDR10+ Advanced, a new HDR standard featuring Intelligent FRC to give creators control over motion smoothing and reduce the soap opera effect. This rivals Dolby's upcoming Vision 2, which includes similar Authentic Motion tools. The features aim to align TV playback more closely with filmmakers' intentions.