F1 Sponsorship
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Microsoft switches F1 sponsorship to Mercedes from 2026
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Mercedes-AMG PETRONAS F1 Team has announced a multi-year partnership with Microsoft, starting from the 2026 Formula 1 season. The deal marks a shift for Microsoft, which ends its long-standing sponsorship with rival team Alpine. The collaboration will integrate Microsoft's AI and cloud technologies to enhance team performance both on and off the track.
TGR Haas F1 Team has partnered with Singha Corporation in a multi-year deal starting from the 2026 season. The announcement took place in Bangkok and includes prominent branding on the team's car and apparel. This collaboration aims to enhance fan engagement and marketing initiatives worldwide.