Independent Artists

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Independent rapper LaRussell has launched a unique pay-what-you-want strategy for his new album Something’s In The Water, aiming to sell 100,000 copies in 30 days with a minimum price of $1. Fans and celebrities have shown strong support, driving early sales success through the EVEN platform. This approach highlights options for independent artists to connect directly with audiences.

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Following a record $19 million in artist payouts during 2025 Bandcamp Fridays, the platform has scheduled eight events for 2026. Artists will keep 100% of sales on these dates: February 6, March 6, May 1, August 7, September 4, October 2, November 6, and December 4.

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