Internacional de Bogotá

Turismo Bogotá, along with the Bogotá Chamber of Commerce and Invest in Bogotá, officially presented Internacional de Bogotá, the new project transforming the La Equidad club and incorporating the Bogotá Brand on a professional team's jersey for the first time. The club was acquired in January 2025 by an international consortium for around US$20 million, involving figures like Ryan Reynolds and Eva Longoria. The initiative aims to strengthen the capital's identity and international projection.