Video game developers have responded to the theft of 12 tonnes of KitKats with humorous April Fools' posts on social media. The real-life robbery occurred on March 29 between a factory in central Italy and Poland. KitKat confirmed it is cooperating with authorities and expects no supply disruptions.

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Nestlé's KitKat has become the official chocolate bar of Formula 1 through a multi-year partnership announced in early 2025. The collaboration culminates in the debut of the world's first KitKat Formula 1 Chocolate Car, a limited-edition treat shaped like a racecar. This product aims to blend motorsport excitement with the brand's 'Have a Break' message.

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