Luxury Retail

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A Vogue Business survey of 251 readers reveals widespread caution toward AI in fashion and beauty shopping, with over half never using it for such purposes. Consumers prefer human elements like influencers over AI recommendations and express concerns about creativity, jobs, and data privacy. The findings highlight opportunities for discreet, behind-the-scenes AI use in luxury retail.

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Rosie Huntington-Whiteley, Fashion Director at FWRD, shared her observations from Paris Fashion Week for Fall/Winter 2026. She highlighted sensual silhouettes and classic craftsmanship in collections from brands like Saint Laurent and Alaïa. As a model returning to the runway after nearly a decade, she discussed how these insights shape her curation work.

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