movie sequel
After tracking for $66M, $10M Thursday previews, $32.5M-$33M Friday, and $75M-$80M estimates, The Devil Wears Prada 2 opened to $77 million in North America and $233 million worldwide over the weekend. The sequel ranks as the second-best global start of the year so far. Disney's $100 million production and $80 million marketing push are paying off early.