Nigel Sylvester
BMX rider Nigel Sylvester and artist FRIDGE unveiled an art installation called 'The Weight of Progress' in downtown New York City on Wednesday. The exhibit features a branded concrete brick crushing a black BMW outside Greg Yuna’s Mulberry Street storefront, marking the start of the BRICK AFTER BRICK x Air Jordan 4 sneaker rollout. The installation ties into a Tetris-inspired mobile game with sneaker giveaways for top players.
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Rapper Jeezy has become the face of Nigel Sylvester's upcoming 'Brick After Brick' BIKE AIR collection with Jordan Brand. The lookbook features branded apparel and a preview of the Nigel Sylvester x Air Jordan 4 sneaker, set to release in May. The collaboration was shot at the iconic Brooklyn Banks.