Omega
Swatch has released a new limited-edition MoonSwatch called Mission To The Moon 1969. The watch draws inspiration from the Omega Speedmaster Apollo 11 and features recycled Moonshine Gold. Only 1,969 pieces will be available through an online application process.
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Watches from the collection of Apollo 11 astronaut Buzz Aldrin are set for auction at Sotheby's today. The sale includes four Omega Speedmaster models along with other timepieces from the Buzz Aldrin Family Trust.
Omega has inaugurated a new standalone boutique in Aspen, Colorado, operated by retailer Oliver Smith, as the mountain town emerges as a key spot for luxury watch collectors. The opening coincides with heightened interest in high-end timepieces amid the winter season and Olympic visibility. This addition follows boutiques from brands like Audemars Piguet and A. Lange & Söhne in the area.
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Omega has released a Seamaster Diver 300M watch honoring the Winter Paralympics in Milano Cortina 2026, featuring design elements inspired by the event and the Paralympic spirit of resilience and achievement. Sharing technical specs with the prior Olympic model, it is priced at £8,800 with no production limits.