Ruf
Unique Ruf 928R Porsche commissioned by Samsung leader goes unsold at auction
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A one-of-a-kind Porsche 928R, commissioned by the late Samsung leader Lee Kun-hee, failed to meet its reserve price at the 2026 Amelia Island Concours d'Elegance auction. Built by specialist tuner Ruf, the grand tourer features enhanced power and luxury details tailored for its original owner. The event, held from March 5 to 8 on Amelia Island, Florida, drew thousands of attendees and showcased over 1,000 vehicles.
The sole 1989 RUF 928R—a genuine RUF-built model based on the Porsche 928 chassis with authentic W09 VIN—is set for Gooding & Company's Amelia Island auction on March 5 at 3 p.m. EST. Commissioned by the late Samsung chairman Lee Kun-hee, this low-mileage grand tourer (1,568 miles) features RUF performance upgrades and bespoke details, with estimates of $400,000–$500,000.