Subscription Model
Tesla enforces Full Self-Driving subscription-only model in US
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Tesla has fully transitioned its Full Self-Driving (FSD) suite to a subscription-only model in the United States, eliminating the $8,000 one-time purchase option for most vehicles. CEO Elon Musk's January announcement took effect over the February 14-16, 2026 weekend, following the recent milestone of 1.1 million global active users. A restricted Luxe Package loophole remains for higher-end models.
Tesla CEO Elon Musk announced that the company's supervised Full Self-Driving software will shift to a subscription-only model at $99 per month starting after February 14, ending outright purchases. Owners expressed mixed reactions, from frustration over recurring costs and safety worries to enthusiasm for the technology's convenience. An analyst views the change as a sign of Tesla's growing confidence in its self-driving capabilities.
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The Nex Playground console has surged in popularity, capturing third place in November sales and 14% of Black Friday console market share. CEO David Lee attributes this success to a subscription model that avoids the pitfalls of the Nintendo Wii's individual game sales approach. Lee praises Nintendo while emphasizing the need for ongoing innovation to retain expanded audiences.