UEFA
AB InBev set to replace Heineken as Champions League beer sponsor
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Budweiser brewer AB InBev is entering exclusive talks to become the new official beer sponsor of soccer's Champions League, ending Heineken's three-decade partnership. The six-year deal, starting in 2027, would cover all UEFA men's club competitions and is valued at around 200 million euros per season. This marks the first major commercial agreement under UEFA's new sales agent, Relevent.
Real Madrid to seek substantial damages from UEFA after court ruling
Real Madrid announced plans to claim substantial damages from UEFA following a Spanish court ruling that upheld a decision against the governing body's actions on the Super League. The Provincial Court of Madrid dismissed appeals by UEFA, the RFEF, and La Liga, confirming anti-competitive behavior in banning the breakaway league. This comes after a 2023 European Court of Justice decision deeming such bans unlawful.
Ab inbev set to replace heineken as champions league beer sponsor
Cory Gould AI에 의해 생성된 이미지
AB InBev is poised to become the new official beer sponsor of the UEFA Champions League, replacing Heineken after a long-standing partnership. Exclusive talks for a six-year deal starting in 2027 have been confirmed by UC3, the joint venture between UEFA and Europe's leading clubs.
UEFA exceptionally approves Villarreal-Barcelona match in Miami
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UEFA has exceptionally authorized the La Liga matchday 17 clash between Villarreal and Barcelona to be played in Miami in December. The decision comes reluctantly due to unclear FIFA regulations. It now needs approval from other international bodies.