Emma Raducanu in Uniqlo tennis gear on Indian Wells court, aligning with Roger Federer as brand's first female global ambassador.
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Emma Raducanu signs with Uniqlo as first female global ambassador

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British tennis player Emma Raducanu has ended her long-standing partnership with Nike to join Uniqlo, becoming the brand's first female global ambassador. The move aligns her with tennis icon Roger Federer, whom she has long admired. She plans to debut the new sponsorship at the Indian Wells tournament in March 2026.

Uniqlo has unveiled the Manga UT Shueisha 100th Anniversary Collection, a collaboration celebrating the publisher's century-long influence on global manga. The series features T-shirt designs inspired by iconic manga titles, allowing fans to wear elements of their favorite stories. The first release includes 13 designs from eight acclaimed series.

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Uniqlo has announced a new collection of Pokémon-themed T-shirts set for release in late March 2026, coinciding with the franchise's 30th anniversary. The line features seven designs inspired by popular characters, available for both adults and children at affordable prices. This collaboration continues Uniqlo's tradition of partnering with the Pokémon brand to offer stylish fan merchandise.

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