The excitement of Black Friday sales can lead to overspending, leaving some people feeling anxious, guilty, and in need of therapy. Indian psychologists report that excessive shopping is a common concern among their clients. This phenomenon highlights the psychological toll of consumer culture.
As Black Friday approaches, the thrill of deep discounts often masks deeper emotional consequences for some consumers. According to Indian psychologists, overspending and excessive shopping have become frequent issues brought to therapy sessions by clients struggling with the aftermath of sale-induced purchases.
The article explores how the adrenaline rush from snagging deals can spiral into regret and financial stress. Psychologists note that this pattern is increasingly common, with many individuals seeking help to manage compulsive buying behaviors triggered by promotional events like Black Friday.
Published on December 3, 2025, the piece from India Today sheds light on these mental health challenges amid the global shopping frenzy. While sales promise savings, they can exacerbate anxiety and guilt, prompting a need for professional intervention. No specific client stories or statistics are detailed, but the acknowledgment from experts underscores the growing intersection of consumerism and psychological well-being in India.