Chinese manufacturer Changan has placed its European headquarters in Alcobendas, Madrid, from where it will coordinate expansion across 14 countries with ambitious sales targets.
Changan has established its European central offices in Alcobendas, a space of about 1,000 square meters that manages sales, after-sales, marketing and finance for Spain and the continent.
The company aims to sell 40,000 vehicles in Europe this year, 100,000 in 2027 and 300,000 in 2028. In Spain it expects to reach 6,000 units in 2026, supported by a network that already has 65 local sales points.
In addition, Changan is studying setting up a production plant in Spain, with Aragon as a possible location, although the decision has not yet been made, according to Ethan Yin, the company's director in Europe.
The first models, such as the Deepal S05 and Deepal S07 electric SUVs, along with the plug-in hybrid version of the S07, have already arrived through the port of Barcelona, where the brand has sold more than 1,000 units in the first months of the year.
